About

A pioneering agency that not only addressed the marketing needs of mental health practitioners but also offered the added value of a team deeply immersed in wellness and mental health.

From app search marketing to social media design and product strategy, Minds Marketing has been with us every step of the way. Their expertise has helped us grow our brand, refine our offerings, and increase user engagement. They’re a true partner in our success.

Daniel T.

Happio.io

Our Story

Hi, I’m Louise, founder of Minds Marketing. My journey into the marketing and mental health world started over 25 years ago in the tech and strategy space. Over the years, I’ve worked with a wide range of clients—from start-ups to global wellness brands—helping them grow from zero to success. But along the way, I discovered that my true passion lies in supporting mental health professionals who want to build and scale their practices with integrity and purpose.

While working in the tech industry, I also felt a pull towards counselling and psychology, leading me to pursue formal studies. I’ve always believed that actual growth in business comes from understanding people—not just products or strategies. This unique combination of experience in both the business and therapeutic worlds gives me the insight to offer marketing and strategy solutions that are not only effective but also ethically grounded.

After years of working with clients in wellness and mental health, I realised there was a gap in the market for specialised marketing services for therapists and mental health professionals. Many of you are incredible at what you do—helping clients heal, grow, and transform—but often struggle with the business side of things. That's where Minds Marketing comes in. I’m here to bridge that gap, offering tailored support to help you grow your practice, attract the right clients, and build a business that truly reflects your values.

I’m continually expanding my knowledge, currently studying integrative counselling and narcissistic trauma, to ensure that I remain at the forefront of the mental health field. This allows me to support you with not just marketing expertise, but with deep empathy and understanding.

Whether you're an independent counsellor just starting out or a mental health app looking to scale, I work with you to create marketing strategies that feel authentic, aligned with your mission, and designed for sustainable success.

Let’s work together to make sure your practice not only grows but thrives.

TheVision

At Minds Marketing, my vision is to empower mental health professionals to build thriving, values-driven businesses that make a real difference. We understand the unique challenges of the mental health industry and are fully committed to upholding the highest ethical standards, with my registration with the NCPS and BCAP.

Effective marketing should be rooted in empathy, authenticity, and integrity. Our aim is to help therapists, counsellors, and mental health organisations grow in a way that aligns with their values, ensuring they connect with the right clients while maintaining professionalism and ethical responsibility.

By combining expertise in marketing, tech, and mental health care, I am committed to supporting your growth and success in a manner that prioritises your clients' well-being, the ethical foundations of our work, and your long-term professional growth. Together, we can build practices that thrive and make a meaningful impact.

Value